Southwestern Hospitality
Blends
with Modern Cowboy Lighting
Location: Feta Cowboy Restaurant, Tempe, Arizona
Lighting Systems: Cirrus LED Suspension Downlight Modular
Lighting Specifier: Lightform Lighting
Lighting Designer: Chad Rothe
Interior Designer: Weston Broadrick
Photography: Matt Winquist Photography
When the owner of the wildly popular Pita Jungle restaurant chain in Arizona was getting ready
to open his new concept Mediterranean meets Southwestern fusion restaurant, Feta Cowboy,
the lighting function needed to have a Western form. When Interior Designer Weston Broadrick
approached Chad Rothe, owner of Lightform Lighting for ideas, the mission was to find an expansive
fixture to cover the community table. Initial discussions centered around linear lighting. According to
Rothe, "Weston said he wanted something with a little bit more body and little more depth. I said,
okay, why don't we take the PureEdge Cirrus channel and do a custom rectangle and then can form
and fit it to the dimensions of the table".
The design vision was elevated with the Cirrus Modular Suspension System. Crafted with an
architectural aesthetic and featuring interchangeable L, T, and X connectors, this system provides the
flexibility to corral multiple channels into geometric compositions tailored to any space. Embracing the
power of human-centric lighting‐fine-tuning the interplay between light and the circadian cycle—to
boost performance, enhance mood, and promote overall well-being. The linear LED channels deliver
direct illumination in a clean and contemporary style. Options include High or Standard Efficiency
100° lenses in diffused white or clear frosted finishes, available in lengths from 12" to 120" with a range
of premium metal finishes. Black or White Louvers are available for extra diffusion. Remote 24VDC
power supplies are required and are available separately.
In keeping with the cowboy theme, decorating the Cirrus
system with boots, hats, holsters or spurs were thought to
be gimmicky, but Chad's idea to glue tumbleweeds on top
was agreed to be the perfect way to saddle up and rustle
up some vittles surrounded by symbols of the frontier.
Rothe concludes, "The tumbleweeds conceal the light
fixture and you don't even know where the light's coming
from. I absolutely love PureEdge because of the kind of
form factor for customization. I can let my creativity go
a little wild! Understanding Kelvin temperature, with
restaurants being a little warmer with tunable and dim
to warm technology, I like the idea of just how simple and
impactful that light fixture is. PureEdge knocked it out of
the park with this whole line of products".
